5 Things Every Wisconsin Bride Should Know About Wedding Flowers

Planning your wedding flowers is one of the most exciting (and beautiful) parts of creating your dream day. But for many brides, it’s also a world full of unfamiliar terms, unexpected costs, and endless inspiration photos. As a floral designer specializing in bespoke wedding arrangements, I love helping couples navigate the process with clarity and ease. Here are five things every bride should know before booking their wedding flowers:

1. Your floral budget should be realistic—and flexible

Pinterest and Instagram are full of breathtaking floral installations, but they don’t always come with a price tag attached. Flowers are a luxury product, and the cost reflects not only the blooms themselves but the labor, sourcing, design, and installation that go into creating each arrangement. A general guideline is to allocate 10-15% of your total wedding budget toward flowers, though this can vary depending on your vision. Be open with your florist about your budget so we can prioritize where it will have the most impact.

2. Seasonality matters more than you think

Certain blooms may be trending online, but that doesn’t mean they’ll be in season—or available—on your wedding date. Peonies, for example, have a short spring season and are hard to source in the fall. Using seasonal flowers not only ensures the freshest blooms but also keeps costs lower and reduces your event’s environmental footprint. Trust your florist to recommend stunning seasonal alternatives that fit your style.

3. Your venue influences your floral design

Where you’re getting married plays a huge role in the types and sizes of floral arrangements you’ll need. A grand ballroom with tall ceilings may call for large, dramatic centerpieces, while an intimate garden wedding might shine with delicate, low-profile arrangements. Photos of your venue, along with details about the space, help us design florals that complement—not compete with—your surroundings.

4. Repurposing flowers can save you money

One of my favorite ways to make the most of your floral investment is to reuse ceremony flowers for the reception. That gorgeous floral arch? It can be moved behind your sweetheart table or cake display. Bridesmaid bouquets can be placed in vases to decorate guest tables. With thoughtful planning, we can design versatile pieces that flow beautifully throughout the day while staying within budget.

5. Communication is key to a stress-free experience

Your floral designer is your creative partner. Share inspiration photos, color palettes, and what you love (or don’t love) early in the process. Be clear about your priorities—whether that’s a show-stopping bouquet, lush reception centerpieces, or a statement ceremony backdrop. The more we know about your vision, the better we can bring it to life while managing expectations and avoiding last-minute surprises.

Final Thoughts

Your wedding flowers should reflect your love story and personal style. By keeping these five things in mind, you’ll feel empowered, informed, and excited every step of the way. If you’re a Milwaukee or Chicago bride dreaming of romantic, bespoke floral designs, I’d love to chat about how we can create something magical together.

Contact me at Fleur of Love to schedule your floral consultation and start bringing your vision to life.